EastnWest founders, designers and sisters Brittany and Madison Cerullo grew up surrounded by a family of designers. With exposure at a young age to showrooms, design offices, and trade shows all over the world, they became quite familiar with the industry. They were always in complete awe and admiration of art, fashion and the business of it all, and they knew they needed to find a way to be in the middle of it. Both sisters later moved from their home of Orange County, CA to New York City to pursue their interests at Parsons, the New School for Design. Madison majored in fashion design, while Brittany majored in illustration.
EastnWestLabel is made up of apparel, swim, and intimates. Going back and forth between the New York and California coasts for many years, they decided rather than changing their aesthetic depending on where they are, they would design pieces that are a little bohemian, a little modern, and a lot of fun! Staples that you can wear to a bar in Brooklyn, a pool party in LA, running around the desert listening to music, the first pieces you pack for that vacation you’ve been planing all year.
We want to be your go to destination for THAT outfit. The one that makes you feel as pretty and strong as you are<3